We always are happy when our community does cool stuff for our games. Like wiki pages to help players, great video trailers and footage, gameplay streams, fan art and all the creative and helpfull content out there. This is actually the most important thing out there that keep the community vivid and alive!
Traditional advertising is not working for us as we are a small and independant game developer that does not have the funds to compete against the big studios. Therefore we have working together with other platforms and affiliates to reach more players, but that is difficult as well because there so many games out there and released every day.
So if you want to help us to find new players that would like the game you can share it with your communities, write blogs posts, make vlogs, post stuff you like on social media (facebook,twitter, reddit, etc.)
We are planning to create small trailer for each big update release in the future as we did for past updates that you can use to share and write about or re-cut the footage to create something new. There might be enough material at some point that we could create a new trailer out of it, but that alone dont get us new players.
So as we see nice content we will post it into our channels so that many people will enjoy the stuff you have created. Thats the least we can do to honor your effort and time